Oil & Gas
GRAPHIC DESIGN + 3D MODELING

INDUSTRIAL BRANDING

Light and Shadow

Client / 

ARECO Tech

 

Role / 

Graphic Designer

& 3D Modeler

 

Team / 

Jerry Q, Daisy L

 

Year / 

2019

CLIENT BACKGROUND


ARECO Technology Inc. brings innovative down-hole solutions that enhance well productivity while reducing operational costs. Our products significantly improve the effectiveness of completion, ensure safety, and optimize prolonged well performance. Ultimately, ARECO’s cost-effective technology focuses on ease of use and safety, while helping our clients maximize oil & gas production.

MODERNIZATION & 3D


The client's website was very traditional. Products were presented as low-pixel photographs; copy was dense and hard to read; information about upcoming events were difficult to access; website was generally not user-friendly. Client wanted a clean and modern website to sport a new logomark, both following a new color palette of black/grey, crimson, and white. Furthermore, images on the website and in downloadable brochures should be 3D renders instead of actual photography. This will ensure quality while not disclosing precise form to competitors. 

IDENTITY DESIGN


ARECO's most innovative product is a perforation gun assembly that improves the oil and gas extraction process while reducing near-wellbore damage. The animation clip below shows a visual representation of their product at work, then at the end of the video, how the explosive performance is reflected in their logomark.

Logo Animation

COLOR PALETTE

Pantone color codes

MAIN WEB PAGES:

White header on load; red header on scroll

PRODUCT BROCHURES:

3D Models > 3D Renders > Product Image

TRADE SHOW SWAG:

Conference Give-Aways

Client / 

ATLANTIC WELD TECH

 

Role / 

Graphic Designer

 

Team / 

Jerry Q

 

Year / 

2018

CLIENT BACKGROUND

 

Atlantic Weld Tech (AWT) develop and deliver state-of-the-art GTAW welding systems to enhance the construction and manufacturing efficiency for welding special metals and corrosion-resistant alloys.

 

AWT works to deliver the most reliable welding results while striving to improve working conditions for welders.

Company motto: WE WELD TRUST

MODERNIZATION & BETTER NAVIGATION


The client's website was outdated. It had a lack of visual information; solely informative through clustered groups of dense text. There were barely any images with the exception of a messy collage in the header. The logo looked okay - it was a welded 'T' - and worked well because it was situated right above the company motto "We Weld Trust". Place it anywhere else and it would look out of place. 

 

Client is interested in a bold and modern website and logomark to highlight their latest innovation, both following a new color palette of dark grey, marigold yellow, and white. The website should be reorganized to be more user-friendly. There is a lot of information, which is why the old website was cluttered. Client would also like their new logomark photoshopped onto old photos, onto worker's equipment or uniforms; and lastly the client would like a couple sets of custom PowerPoint presentation backgrounds to match their new website aesthetic.

IDENTITY DESIGN


Atlantic Weld Tech's newest addition to their arsenal was an automated DPS-5G Narrow Groove GTAW Orbital Welding System. DPS stands for Dynamic Pendulum  System and is an automated tungsten pendulum-oscillation process. GTAW stands for Gas Tungsten Arc Welding (GTAW) and is also known as TIG welding. The DPS system was developed in-house by AWT, and its innovation is focused on the tungsten pendulum that evenly spreads the molten weld puddle across a joint.

 

The GIF below shows the DPS system in action.

COLOR PALETTE

Pantone color codes

LOGOMARK DEVELOPMENT

MAIN WEB PAGES:

POWERPOINT PRESENTATION BACKGROUNDS:

OTHER ASSETS:

earth-298042_1920_edited.jpg

Client / 

RUITONG ENETECH Intl.

 

 

Role / 

Graphic Designer

 

Team / 

Jerry Q

 

Year / 

2016

CLIENT BACKGROUND

 

At the time of this project in 2016, Ruitong Enetech was a Chinese firm that focused on developing oil and natural gas extraction tools. Shortly after, they  branched into two companies - one stayed in China while the other relocated to the US - who severed ties with each other. After the split, the American one was renamed Areco Tech. 

WHIMSICAL & FUNCTIONAL


The client wanted a whimsical logo for their newest product. The logo should feature a mascot of some kind that the company can use for trade show promotion. They would also like suggestions about the location of the logo on the product; it should be clearly visible but not obstruct the usability of the product.

The product is a new perforation gun, with state of the art charges that can perforate underground formation more effectively compared to existing technology.

LOGO DESIGN


A mole was a good fit for the product's mascot. Both the animal and Ruitong's product are exceptionally effective at tunneling underground. The mole could potentially be used on an array of trade show promotion products, including molded stress balls and plush toys. Perforation guns are shipped in sections inside a metal tube, where both sides are capped with a plastic gun cap. The gun cap would be a good location for the logo. The color of the gun cap as well as the information on it can help differentiate between the two models of the product: YRS 3.125 and CFS 3.25.

 
 
 

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